Quotes from Books:
"A well crafted design seeks to develp a consitent visual vocabulary that is seamless expression of the themes and concept it embodies and communicates" (Grayson, Trulove, and et. al)
"Excelling at type layout for signage requires the ability to prioritize information into logical hierarchies based on time-teste rule of typography" (Gibson)
"Signage can give a place, identity, figures, lettering can be adornment in themselves if properly design" (Uebele)